New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow CEO’s of promising new ventures to tell their story.
Company: StatRow
CEO: DJ McDuffie
Headquarters: Alpharetta, GA
1. What is your elevator pitch?
StatRow allows fans to track players, teams, and connect with other fans – all in real-time.
2. Problem & Solution
Current technology and applications in the market focus solely on the statistical side of the game. Teams and fans have to use Facebook, Twitter and Instagram to broadcast updates and information about the game to engage others that can’t attend. Fans need a solution that combines all these solutions into one sports platform. StatRow capitalizes on the shift to a mobile-connected world by providing a user-friendly, intuitive solution to capture and view youth sporting moments. Using StatRow, fans can paint the picture of every recreational and high school game through statistics, videos, pictures, and short messages. Fans’ real-time stories combined with real-time statistics is the future game experience.
3. Market
Your target market and the overall market – Fans and athletes that play youth and high school sports. During the 2013-2014 school year 7.8MM athletes participated in high school sports. During the 2009-2010 school year attendance at high school sporting events topped 500MM. And it isn’t just limited to high schoolers, 21.5 MM children between ages 6-17 play organized sports each year based on a 2013 survey.
4. Business Model
5. Management Team
DJ McDuffie – CEO
Arnaldo Carreno – CTO
6. What else do you want the audience to know about your venture?
It is a really exciting time in technology and sports. With the advances in technology, everyone with a smartphone can now broadcast sporting events real-time. We envision our future where StatRow will be synonymous with youth and high school sports.
Bonus Question
If you could go to any sporting event, what would it be and why?
NCAA Men’s Final Four. I’m a former college basketball player and March Madness is the best time of the year! To see four great teams and passionate fans all in one location is a must see.