New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.
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Company: Rithmio EDGE
CEO: Adam Tilton, CEO & Co-founder
Headquarters: Chicago, IL
1. What is your elevator pitch?
Rithmio EDGE pairs with wearables to learn your form and track your workout, so you can end every workout with stats. EDGE serves athletes that know their way around the gym and want tools to help them track their progress.
EDGE is currently in Beta on Android Wear. This summer, we’re expanding to Apple Watch. Later this year, we’ll announce additional wearables that will be compatible with EDGE.
What makes Rithmio EDGE unique:
- Supports over 50 weightlifting and cardio exercises
- Compatible with Android Wear and Apple Watch
- Serves more experienced athletes
- Learns the athlete’s form
- Only product in market with Rithmio’s patented motion software
Where EDGE is going next:
- Expanded list of supported exercises
- Expanded list of supported devices including activity trackers and connected clothing
- Expanded features such as planning a workout and improved analytics
- Support multiple devices worn by the user at once
2. Problem & Solution
People have more information on their car than they do on their own bodies. For athletes to drive results, they need better insights on how they train and progress achieved.
Rithmio EDGE leverages motion software that learns the athlete’s form, tracks his workout, populates his workout log and measures his progress over time. EDGE gives athletes insights to help them understand their progress like never before.
3. Market – your target market and the overall market
Fitness is the world’s biggest sport, and all athletes train. EDGE provides athletes with wearable technology products used in the gym that understand their form, track their workouts and measure their progress overtime.
Initially we’re focused on providing solutions direct to consumer athletes. We’re also exploring channel opportunities to expand and grow.
4. Business Model – how do you make money?
Freemium – certain features are available to all users, advanced features will be made available through a paid annual membership fee (in the future)
Licensing – global fitness brands and consumer electronics companies license our software to create motion-sensing products for the fitness market
5. Management Team – with titles
- Adam Tilton, CEO & Co-founder
- Dr. Prashant Mehta, Chief Science Officer & Co-founder
- Gregory Kris, COO
- Jen Quinlan, VP Marketing
- Kamil Chmielewski, VP Engineering
- Shane Ghiotto, Director of Algorithms
6. What else do you want the audience to know about your venture?
While Rithmio EDGE was established in 2016, the motion software used in EDGE has been in development since 2013 through Rithmio, Inc.
Bonus Questions:
If you were to invite any CEO to dinner who would it be and why?
We’d love to split some Chicago-style, deep dish pizza with Mark Cuban to chat about the future of sports and technology.
If you could go to any sporting event, what would it be and why?
As a Chicago-headquartered wearables company, we’d likely say a baseball game – although there would be a heated conversation on the Rithmio team about Cubs vs. Sox.