Company name: MySwimPro
CEO: Fares Ksebati
Headquarters: Ann Arbor, Michigan
1. What is your elevator pitch?
MySwimPro delivers personalized training to help swimmers achieve their goals. We’re a global community of passionate swimmers who are focused on improving performance and health.
2. Problem & Solution
Problem: Most swimmers don’t have the opportunity to get proper coaching and reach their full potential.
Solution: MySwimPro creates a personalized mobile swim training experience that is accessible to a global community of swimmers.
3. Market – your target market and the overall market
MySwimPro currently serves U.S. based fitness swimmers and triathletes. Most swim on a weekly basis and have an average annual household income > 100k. In the United States, there are over 10 million active swimmers who participate in the sport more than 50 times per year, and the US market represents 1/10th the global market.
An example persona of a premium swimmer on MySwimPro is a 32-year old male who lives in Southern California, and swims for 1-hour 3x/week. He’s a working professional who wishes to maintain an active lifestyle with an average expenditure of $2,000/year on their fitness regimen.
4. Business Model – how do you make money?
MySwimPro has a freemium subscription business model. Premium swimmers unlock advanced workout content and analytics for a monthly fee.
5. Management Team – with titles
Fares Ksebati, CEO
Fares is a recognized nationally coach. He swam at Wayne State University, and has coached across the aquatic spectrum including USA Swimming, U.S. Masters Swimming and Triathlon. Prior to starting MySwimPro, Fares led digital marketing at multiple venture-backed companies.
Michael Allon, Co-Founder
Michael is passionate about designing mobile products and building startups. He enjoys working with swimmer’s to help them achieve their goals. Mike leads all Android development and has experience creating iOS and web solutions.
Adam Oxner, Co-Founder
Adam swam collegiately at the University of Michigan. He enjoys developing for the intersection of technology and swimming with a passion for building products that make a difference in people’s lives. Adam leads all iOS development and in the past has developed for Android and web.
Peter Vanderkaay, Advisor
Peter swam at the University of Michigan and competed in the 2004, 2008, and 2012 Olympic Games. He was elected Co-Captain of US Olympic team in London, and serves on the U.S. Olympic Committee Athlete Advisory Council.
Todd Sullivan, Advisor
Todd is a five-time sports technology entrepreneur with multiple exits. He has worn many hats including Founder, Consultant and CEO-for-Hire.
6. What else do you want the audience to know about your venture?
MySwimPro is building the go-to-platform for swimmers around the world to share, compare, and compete. Our team combines a wealth of Olympic swimming experience and mobile app development, and we are determined to empower aquatic prowess across the globe!
Bonus Question: If you were to invite any CEO to dinner who would it be and why?
Elon Musk. He’s not afraid to think 10x bigger than anyone else, and won’t stop until he turns his vision into reality. I’d love the chance to engage in a conversation with him!