SportTechie Startup Profile Series: goFlow Makes Participation In Outdoor Sports More Intelligent


New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.

Company name: goFlow

Founder(s): Roni Eshel

Headquarters: Venice, CA

1. What is your elevator pitch?

The goFlow app provides access to information, community and activities related to outdoor sports. goFlow connects users anywhere in the world with real-time reports on weather and terrain conditions, and it empowers them to book experiences and manage their active lifestyle. goFlow helps you maximize your happy moments by giving you an easier way to live the active life.

2. Problem & Solution? 

Today living an active life is a full-time job! We are spending hours a day searching for the best spot to practice our favorite sport, where to travel to, what gear to have or even the know how to start learning new activities by connecting with local experts that can share their experiences. goFlow is the first platform to connect outdoors sports enthusiast and like minded people, with such a supported community and great user generated content and knowledge that will help you easily live the active life!

3. Market – your target market and the overall market? 

All outdoors sports communities and active people!

4. Business Model – how do you make money?

goFlow enables Local Experts, with skills to share and teach the goFlow activities, to open an Expert profile. Users who choose to practice goFlow Sports can easily book experiences with Local Experts. goFlow takes small percentage from every transaction.

5. Management Team – with titles? 

Roni Eshel, Founder CEO

Roy Klieger, VP Product

Blake Jamieson, Digital Marketing

6. What else do you want the audience to know about your venture?

We want to help people to maximize their happy moments and help them spend more time doing what they love and connect with people who share the same passion.