New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered for this series.
Company name: Double Blue Sports Analytics
Founder(s): Dan Kerluke & Tim Westbaker
Headquarters: Brunswick, Maine
1. What is your elevator pitch?
Double Blue Sports Analytics develops advanced mobile video analysis technology to help coaches and athletes improve performance.
CoachCast Overview from Double Blue Sports Analytics on Vimeo.
2. Problem & Solution
Coaches often spend more time editing/managing video than actually teaching and coaching… compounded in large organizations that work with hundreds of athletes.
Our recently released CoachCast is a modern, affordable video platform, which will solve the significant deficiencies of other technology, that do not lend itself well to capturing, managing and distributing video at scale… 5, 50 or 500 athletes.
There is nothing else like this in the market… an enterprise-grade video platform that will simplify and expedite the use of video and the flow from coach to athlete and athlete back to coach.
A breakdown the features…
-Each organization gets a master CoachCast account to capture, manage and share video.
-Every coach invited into the CoachCast platform, also gets their own app to capture and share video.
-Every athlete has a personal web portal (library).
-Athletes get their own app to capture external footage that gets automatically sent right back to the coach in the group they are working with.
-Unlimited video (we store everything in the cloud for you for easy access anytime, anywhere.
3. Market – your target market and the overall market
Our initial market is large training organizations/facilities who work with athletes at scale and we then see organic growth into college, high school and youth teams.
4. Business Model – how do you make money?
Use of the CoachCast is a per seat annual charge of $35. For example, a baseball organization buys a block of 100 seats at $35 each, which allows them to invite 100 athletes into their CoachCast platform. This is a wholesale transaction between us and the organization, which then allows them to resell each seat at a higher cost per athlete, as well as add other coaching services into this workflow.
5. Management Team – with titles
Dan Kerluke, Founder and CSO
Tim Westbaker, Founder and CTO
John Goodrich, Co-Interim CEO
Jeremy Styles, Co-Interim CEO
6. What else do you want the audience to know about your venture?
Dan Kerluke is a former UMaine hockey coach who became very frustrated with current video technology and the time it took to extract, manage and share, meaningful insights to our players and staff… thus the genesis of Double Blue Sports Analytics. We currently have our goalie product the 360 SRS being used by 5 NHL teams (including the Stanley Cup Champions Pittsburgh Penguins), all the way down to peewee organizations and now expanding into the multi-sport environment, with the CoachCast.