SportsEngine Acquires Swim Management Platform TeamUnify After Joining NBC Sports


SportsEngine, a sports life management tool, has been making moves the past few weeks. As of July 13th, the company joined the NBC Sports Group team (which caused the name change from Sport Ngin). Next is the acquisition of TeamUnity, a company that focuses on the sport of swimming and helps manage teams and assist with athlete performance.

SportsEngine already has over 500,000 organizations using their products and will now have about 4,000 more swimming organizations added to that group.

“TeamUnify is hands down the best-in- class technology available to swimming organizations, and is the perfect fit to lead our expansion into the sport. We are looking to add companies to SportsEngine that have a rich history of providing whole product solutions to a sport vertical, and TeamUnify is the gold standard in swimming. We couldn’t be more excited to have their entire team join SportsEngine,” said SportsEngine co-founder and chief executive officer Justin Kaufenberg.

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TeamUnify’s numerous tools help swim teams through mobile products like OnDeck and MainSet (works on tablets and computers as well), computer software such as TouchPad, which assists with running swim meets, online fundraising platform TUMoney, and TULessons where swim classes can be managed. “Our singular focus on swimming has delivered unrivaled technical and operational improvements for swim teams to run their business better. With SportsEngine, we’ll be able to continue that focus and benefit from deeper integration with their platform,” said Tom Fristoe, founder and chief executive officer of TeamUnify.

SportsEngine has groups like PGA, USA Hockey and the United Soccer League who use their product and has worked with teams in Major League Soccer, NBA, MLB, and NHL. Next on the list could be large swimming organizations like ASA (Amateur Swimming Association) and USA Swimming. The opportunities that these three organizations have found can only help each other’s respective products grow and flourish in new places.