New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Company name: Sports Performance Tracking (SPT)
Founder: William Strange
Headquarters: Melbourne, Australia
1. Elevator Pitch
SPT is a global leader in team-based GPS tracking software for contact sports. As one of the simplest and most affordable devices on the market, SPT aims to provide elite technology to everyone else: the sub-elite athletes and teams. SPT uses GPS to track and monitor sports players and provide analysis into how far and fast they ran and where on the field they were most active, among many other key performances indicators.
2. Problem and solution
Current sports tech solutions come with yearly contracts and substantial investments. On top of this, dedicating a full time staff member to the tech makes it difficult to organise and stay on top of the technology. Among other things, too much complicated data makes it hard to take any real value out of other products. Our cloud based solution allows teams, players and their coaches to understand very simply and easily without needing added resources. Most sporting people will be able to look at the software and get value out of it within seconds. We also provide a very visual aspect.
3. Market
The Global sporting market is huge. With professional clubs to youth teams, we cater for all types. Professionals in over 25 countries and amateurs in over 40 countries are accessing the data to understand and develop new learnings. We target the largest global sports including Soccer (Football), American Football, Australian Football, Rugby, Hockey and many more.
4. Business Model – How do you make money?
We sell our GPS systems off the shelf in retail stores or direct to clubs. We are also developing a system in which we offer upgrades to our users based on what they want out of the software, making it a recurring revenue offering via subscription.
5. Management Team
William Strange is the founder and CEO, Andrew Adkins is the Head of Sales and we’re currently searching for our CTO in partnership with Australia’s Planet Innovation.
6. What else do you want the audience to know about your venture?
SPT is growing and taking on the global market with a simple, affordable and easy to understand solution to help teams, players and clubs everywhere.
If you’re an investor, startup founder or influencer, we recommend you check out ProInfluence, a platform that is uniting sports entrepreneurs and leaders to form mutually beneficial business partnerships.