Earlier this week, the popular crowd-sourcing sports app, ScoreStream, received $2 million in venture funding from a group of investors led by Sinclair Digital Ventures. This new batch of funding is unsurprising due to the recent success of the app, which has grown steadily since its inception.
Over the past few months, ScoreStream has partnered with Yahoo Rivals and Fox Sports to provide live-updating sports scores of high school sports. This venture funding will undoubtedly help the company prepare for its period of heaviest traffic—the high school football season.
Get The Latest Sports Tech News In Your Inbox!
According to the app’s iTunes description, “ScoreStream is the largest fan-driven, sports sharing platform on the marketplace.” Basically, the app allows fans to send text messages or pictures to ScoreStream, which the company then compiles to keep a live scoreboard of the game. ScoreStream not only posts this information on its own website, but it also sends the live-updating scores to various other sites, such as Fox Sports or Yahoo. In this regard, the app functions as a platform for fans to help others the follow their favorite local games, even when they cannot attend them. Other features of the app include sharing photos of the event and discussing it in real time. These capabilities strive to simulate the experience of seeing live sports as close to reality as possible.
ScoreStream’s user base is currently small, but growing. Over the previous football season, the app streamed scores on an average of 5,500 games per week. This year, the company plans to expand the number by encouraging their users to track the scores of less popular sports as well as middle school games. The funding from television companies, such as Sinclair, hints at the future possibility of expanding ScoreStream’s capabilities to maybe include live-streaming the local sporting events.
This app adds even more data and sports information to the treasure trove that fans already may access. It could lead to an increase in the popularity of high school sports nationwide, and may even change the way fans consume and experience local sporting events. The interest of media groups, as evidenced by the $2 million in venture funding, clearly shows the strong potential of this new sports app.