Sportradar has partnered with Beitai Digital, a Chinese sports data and content company, to bring its extensive suite of sports data to China.
Sportradar, which partners with major leagues in the U.S., including the NFL and NBA, said the deal will bring its data to Chinese broadcasters, such as Tencent, Sina, Sohu, Hupu and Bytedance. Beitai will also use Sportradar services to bring data visualization tools to national TV broadcaster CCTV-5.
Providing insight from @SportradarUS Steve Byrd gives thoughts on what tracking data will look like at #Beitai event #smartjerseys pic.twitter.com/t8wYIJFuEV
— Sportradar (@Sportradar) June 22, 2017
Beitai, which already provides data analytics and fan engagement services to a number of Chinese Basketball Association clubs, including the Guangdong Southern Tigers, Zhengjiang Lions and Shanghai Sharks, said the Sportradar partnership will enhance those fan experiences as well.
Sportradar’s data-driven products will be delivered across “the whole of China,” fueled by strong local service support, Beitai CEO Andy Xue said in a statement. On the flipside, Chinese sports data will now be accessible to a number of overseas markets where Sportradar does business.
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Sportradar provides deep coverage across 48 sports and 400,000 events per year. The company’s content spans from the NBA, with Sportradar becoming an Authorized Provider of Official Real Time NBA League Statistics beginning with the 2017-18 season, to global soccer and eSports competitions.
Sportradar CEO Carsten Koerl said its league and federation partnerships across North America and Europe “are ideally suited for the Chinese market and fanbase.”
“Beitai Digital has established itself as the leading provider of sports content in what is the fastest growing sports market that we see today,” he said.