Sponsor Locker Helps Sports Sponsors Manage Sponsorships In The Cloud

New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.

Company name: Playoff Technologies LLC

Founders: Charles Harris, Dan Aton

Headquarters: Orlando, FL

1. What is your elevator pitch?

Playoff Technologies offers a cloud-based platform, Sponsor Locker, that helps sponsors, agencies and properties manage their sports sponsorship relationships. Combining contract, asset and event management with multi-factor analytics, Sponsor Locker improves collaboration and activation, enhances guest experiences and fuels faster, better decisions that save time and money and increase ROI.

2. Problem & Solution

Despite the significant increase in sports sponsorship spend over the past decade, the technology used to manage these investments has not kept pace. Many industry participants continue to use spreadsheets, emails and one-off solutions to manage their sports sponsorships.  These 1980s tools create inefficiency, limit access to information, increase execution risk and make analysis difficult. Sponsor Locker solves this problem with an integrated, highly-customizable, enterprise-grade solution built specifically to manage sports and entertainment sponsorships anywhere, anytime and from any device.

Here are a few areas where Sponsor Locker is changing the game:

Sponsor Locker’s contract and asset management tools let users see what they have and where every asset and fulfillment stands, with information available in data table, map, photo gallery, calendar, analytics and chart views. Sponsors can verify activations. Properties can upload photos and show their sponsors the value they bring every day, not just at recap time.

Sponsor Locker’s event management tools help deliver exceptional guest experiences, assuring that sponsors receive the returns they expect from this key investment. From remote ticket requests to customizable itineraries for every guest, iPad check-ins, guest notifications before, during and after the event, and post-event reports, surveys and event rating analytics, Sponsor Locker drives value.

Sponsor Locker’s multi-factor analytics tools allow users to create custom scorecards using multiple internal and third-party rating factors to assess platforms, properties, contracts, assets and events. “What If” analysis lets users see the impact of new proposals and hypothetical changes in portfolio mix.

Sponsor Locker offers value at every level of an organization, from the onsite teams activating assets and managing events to the financial teams ranking relationship value to the C-suite players making contract decisions.

As robust as Sponsor Locker is, it’s also very flexible and easy to use. Subscribers can decide which features to use and when to add additional features and users.

3. Market – your target market and the overall market

Every sponsorship deal typically has three or four seats at the table—the sponsor, its agency, the property and maybe a third-party rights holder. Sponsor Locker delivers value to each of them. In building Sponsor Locker, we initially focused on sponsors and sports marketing agencies, and then moved to the additional features needed by rights holders and individual sports properties. One of the unique things about Sponsor Locker is that sponsors, agencies and properties can share selected information with the sponsorship partners they select, enabling them all to work together within the platform to efficiently manage a given portfolio. Of course, all parties can also work independently within the system to analyze valuations and other data that they prefer to keep on their side of the table.

4. Business Model – how do you make money?

Sponsor Locker is offered on an annual subscription-based model, allowing subscribers to benefit from continuing enhancements and support at no additional charge.

– Contract and Asset Management: $250 per Month/per User

– Event and Ticket Management: $250 per Month/per User

– Enterprise Solutions: Priced on a case by case basis

Additional Features:

– Analytics: $10,000 per year

– Proposal Request: $12,000 per year

– Asset Reservation: $10,000 per year

5. Management Team – with titles

Charles Harris – CEO

Brian Harris –VP Sales and Marketing

Dan Aton – VP Product

6. What else do you want the audience to know about your venture?

We’re out to change the way sponsors, agencies and properties manage their sponsorship relationships by creating a tool that reflects technology trends and industry best practices. Every week, our subscribers are using Sponsor Locker to manage and activate assets across a wide range of industry-leading platforms, from golf to MLB, NFL, NASCAR and college sports. They plan and manage single and multi-day events. They create and track tasks and approvals. They manage contract renewals and opt-outs. They evaluate event attendance mix, track asset valuations, and create custom rating factors to analyze assets, events and contracts.

The real-world information that our subscribers share with us from these activities helps us make Sponsor Locker even better and fuels ideas for related products, like our proposal request and asset reservation tools.