New technology from startup ventures is transforming the global sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Company name: Solive
Founder(s): Thibaut Cornet and Céline Jobert
Headquarters: Boulogne-Billancourt, Paris
1. What is your elevator pitch?
Solive has four main functionalities:
a. On Demand Creation of Branded Visuals
Covering all game facts happening during a sports event
b. Publication of visual content in real-time
On major social media: Facebook, Twitter, Sina Weibo, Tencent Weibo and soon Instagram
c. Promotion of marketing offers synchronized with live game
Ticketing, merchandising, mobile app, partners push…
d. Automated generation of multilingual content
Geotargeted or not, 14 languages covered
Solive targets rightholders, brands, media, players and brings them many benefits:
- Foster fan engagement and social audiences
- Increase their marketing incomes
- Reach international and digital fan communities
- Save time and resources
Solive charge licence fees to clients for using the tool.
2. Problem & Solution
The keys to social media success are:
- Addressing fans in real-time
- Addressing fans with high value contents
- Addressing fans in their own language with nice design
We realised that most of the sports actors (rightholders, brands, medias, players) face many issues when they want to cover a game in live conditions. They do not have enough resources to create engaging contents that separate themselves from other posts.
Solive can bring them many benefits:
- Develop fan engagement and boost their social audiences
- Increase their marketing incomes by creating a sizeable digital inventory and by publishing targeted marketing offers
- Reach international and digital fan communities with automated translation and geotargeted visual publication
- Save time and resources in the preparation and publication of live content
3. Market – your target market and the overall market
The market size is huge: it is the sport industry.
Solive can be used in every sport, every country, every language.
More markets are workable and considered: entertainment industry, politics, TV…
Client profiles:
Solive is targeting 4 different profiles:
- Rightholders (clubs, leagues and federations)
- Brands
- Media
- Players
4. Business Model – how do you make money?
Solive charge licence fees to clients for using the tool.
5. Management Team – with titles
Solive has been founded by Thibaut Cornet and Céline Jobert, also founders and directors of LaFourmi.
LAFOURMI is a full services marketing agency dedicated to audience and revenues development for right holders, event organizers and brands.
The agency has developed a unique model in the market with its capacity of integrating Branding, Fan Engagement, E-Influence, CRM and Ticketing stakes to the benefits of business performance of its clients.
Founded in 2008, LAFOURMI works with major players of the Sports Business sector.
Thibaut Cornet is the CEO of Solive, Florent Marty is the Managing Director Global Sales & Marketing and Vincent Pereira is the Managing Director Operations & Products.