The NBA Playoffs are coming to an exciting and potentially unexpected conclusion. The Golden State Warriors entered the playoffs as the top seed in the Western Conference and clear favorite to repeat as NBA champion – but are now teetering on the brink of elimination at the hands of the Oklahoma City Thunder.
In the U.S., there are thirteen cities and metro areas with at least one team from all four major professional sports: (NFL, NBA, MLB and NHL): Boston, Chicago, Dallas-Ft.Worth, Denver, Detroit, Los Angeles, Miami, Minneapolis/St. Paul, New York, Philadelphia, Phoenix, San Francisco Bay Area, Washington D.C.
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Using analysis provided by Unmetric, a social media intelligence company, we dove into the content strategies of these teams across Facebook, Twitter and Instagram and went beyond the numbers to look at metrics sentiment, Average Reply Time, hashtag usage, and share of voice. Unmetric uses a combination of technology (sophisticated algorithms) and human analysis to help marketers uncover actionable insights. Unmetric’s engagement score assigns posts a score from 0 to 1,000, depending on the amount of user interactions.
For part two of our series, we examined the NBA teams and have presented key findings below. While the Warriors are fighting to stay alive, since January 2015, Steph Curry’s team has led the way across all three social networks with the highest Facebook fan growth (179%), Twitter follower growth (209%), and Instagram follower growth (606%). Other highlights not owned by the Warriors include the Denver Nuggets as fastest to reply on Twitter, and the Philadelphia 76ers lead the way with most engaging tweets.