Hashtag Sports recently announced the schedule for their first ever SportsFronts series to be held during the 3-day Hashtag Sports Fest expo and conference at the Brooklyn EXPO Center on October 20. The event will showcase six leading digital networks creating original video programming for millennial sports fans.
SportsFronts will be a 2-hour event consisting of a series of engaging presentations from prominent digital-first sports publishers, offering innovative content formats and partnerships with some of the world’s premier teams, leagues, brands, and athletes.
Whistle Sports is one of the companies represented at SportsFronts and their CEO, John West, is excited about the event Hashtag Sports is organizing in Brooklyn:
“They’ve been successfully bringing together leaders across the sports space through their online conferences for years. It was a bold move to step up to a full conference, but they’re incredibly well positioned to make it work in a big way. We launched Whistle Sports years ago because we saw the massive shift coming from broadcasting to people on couches to engaging people through their devices. Hashtag Sports really understands it and is bringing the right people together to harness the power of that change,” said Whistle Sports CEO John West, whose company grew to an aggregate social reach of over 100M fans and followers in its first two years.
The SportsFronts’ six participants will each present to an audience of brand marketers and media buyers seeking to reach and engage the elusive 13-34 year old demographic of digital-native, multi-platform sports fans and athletes. The rapid growth of digital video advertising combined with the unique media consumption habits of young sports fans should make for a relevant event for those working in the sports industry today. Here is the SportsFronts full schedule on October 20th:
3:30pm ET – Whistle Sports
“Whistle Sports is a Social Sports Media Company that entertains, engages and empowers today’s generation with fun, real, cool, and unexpected content and activations. We attract a highly-engaged, 13-34 year old Millennial audience of avid sports video viewers who are sports, video, digital, social, and brand influencers. Founders John West, CEO, and Jeff Urban, President, will be joined by Whistle Sports executives and guests to present some of the successful brand campaigns they’ve executed in the past, upcoming original content, and how brands can partner with the leading social sports network.”
3:45pm ET – The Players’ Tribune
“The Players’ Tribune is a new digital media platform dedicated to empowering athletes with the tools they need to tell their stories. Founded by Derek Jeter, the site features first-person essays, an array of video content, podcasts, and original photography, bringing fans closer to the games they love while providing a unique insight into the daily sports conversation. Jaymee Messler, President of The Players’ Tribune will showcase some of its most popular video series including The Players’ POV, which features athletes freely speaking their minds on issues most important to them; Singular Focus, an immersive, multi-episode docuseries highlighting the motivation, work ethic, and dedication of some of the world’s top athletes; From Somewhere, a film series in partnership with Powerade that visits the hometowns of four professional athletes to tell the story of where they are from and how they got to where they are; and 1440, a documentary series detailing a series of 24 hours — 1440 minutes — in the life of the WNBA’s New York Liberty. TPT will also preview two new upcoming series that will launch this fall.”
4:00pm ET – Bleacher Report
“Bleacher Report, a division of Turner Sports, is the leading digital destination for team-specific sports content and real-time event coverage, and is one of the fastest-growing digital properties in the United States. We take a cutting-edge approach to sports content production and delivery based on the most relevant information for each sports fan. With that, we keep fans “in the know” and ahead of the game at all times. Chief Content Officer, Rory Brown, will lead a presentation that outlines Bleacher Report’s unique approach to original content creation and exciting new programming in the works for the millennial sports fan.”
4:30pm ET – FloSports
“FloSports is a leading sports media company that is unlocking a world of sports coverage via original programming and live streaming video of sports such as wrestling, Brazilian Jiu-Jitsu, elite fitness, track and field, softball, gymnastics and more. FloSports plans to take attendees into our world of sports, athletes, live events, and make you “Feel The Sweat.” CEO and Founder, Martin Floreani, and guests will educate about the passionate interest and communities around our sports coverage and how we best serve the athletes, the events, and the fans. Lastly, we will offer a sneak peek into our future plans for more sport launches, more live events, more original programming, and how we are changing the game in sports content and coverage.”
4:45pm ET – Nitro Circus
“In a world where authenticity is rare, Nitro Circus is the only action sports entertainment company that delivers the biggest and best, mind-blowing cross platform entertainment for daredevils and risk taking wannabes in the spirit of fun, friendship and camaraderie. One of the most prolific content production entities in sports, Nitro Circus creates full length feature films, heart wrenching documentaries, network TV specials, unscripted reality TV series, numerous digital series, right down to 15 second instagram clips and Snapchat stories. Our content reaches over 50 million people every month across our social platforms. During the presentation, Mike Cowan, SVP of Digital, will discuss how we weave all of this content together to help drive our key goals as a growing sports brand.”
5:00pm ET – ThePostGame
“Sports fans are the most engaged of all consumer audiences and TPG Studios, the creative services and production division of ThePostGame, has pioneered content marketing to this crucial group. With original video programming ranging from custom segments to 18-episode series, TPG Studios has created some of the most provocative, arresting and inviting ad content for brands engaging the full spectrum of sports fans. Eric Herd, COO & Co-Founder, will share the secrets of TPG Studios’ success on behalf of the biggest brands marketing to sports fans – and others that were virgins in the category. You’ll see highlights of the Studios’ most successful campaigns and get news of a major new endeavor that will further ThePostGame’s positioning as a Pioneer in the Sports Media landscape. You’ll also experience first-hand one of the most extensive campaigns created by TPG Studios.”
Details for the event are as follows:
- What: Six leading digital media networks creating original video programming for young sports fans will present to audience of brand marketers and media buyers.
- When: Tuesday, Oct. 20 at 3:30pm ET
- Where: Brooklyn EXPO Center, Main Stage, at 72 Noble Street in Greenpoint.
- RSVP + Interviews: For interview inquiries or information about passes to SportsFronts and Hashtag Sports Fest, please email press@hashtagsports.com.
For more information about the SportsFronts, go to http://hashtagsportsfest.com/sportsfronts and follow the conversation on Twitter at #SportsFronts.