Sir Richard Branson’s Virgin Group has made a strategic investment in Sportsrocket, a digital media production and distribution company. Financial details were not disclosed with last week’s announcement. Sportsrocket is hoping Virgin’s investment will expedite its global rollout.
The New York-based media startup has already partnered with a number of sports properties such as ELEAGUE, Major League Soccer and PGA TOUR, among others, to produce, distribute and monetize video content.
“As a company, we’re extremely excited to work with Virgin,” Sportsrocket CEO Brian Bedol said in a statement. “Personally, Richard Branson has long been my entrepreneurial hero, so the opportunity to build Sportsrocket with him is fantastic. Virgin believes, as we do, that sports fans deserve to be able to watch every game, event, and athlete that they care about, and we’re working together to make that a reality.”
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Added Sir Richard Branson in a statement: “I have always been a fan and participant of niche sports such as kitesurfing and invested in Sportsrocket to help connect enthusiasts like me with others around the world who share similar passions. We look forward to working with Brian to support his global ambitions.”
Additional investors in Sportsrocket include Cleveland Cavaliers owner Dan Gilbert, AS Roma owner Jim Pallotta and New Enterprise Associates, which invested in The Players’ Tribune two years ago.