New technology from startup ventures is transforming the global sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Company name: Scorebook Live
Founder(s): Dan Beach
Headquarters: San Diego, CA and Spokane, WA
1. What is your elevator pitch?
Scorebook Live is a Sports Media & Technology company that provides teams, leagues and tournaments with easy to use scoring and media solutions that allow them to engage their fans and promote their brands. Our 1st product is an iPad app that has been approved by most state high school associations as a replacement to the traditional paper scorebook.
2. Problem & Solution
High School, Small College and Youth Basketball fans are underserved by today’s local media. There are just too many games and too many teams for any media outlet to adequately provide a level of coverage that satisfies fans, especially the passionate ones.
The solution is to replace the traditional paper scorebook with the Scorebook Live iPad Scoring app. It is easier to use and more accurate while also streaming live game updates to fans and the media. At the end of the game it automatically creates a box score and writes a recap story, eliminating the need for coaches to “call-in” scores to the local media while at the same time giving local media access to a depth of reliable information that they would have otherwise had to spend time gathering.
3. Market – your target market and the overall market
Our solution offers major benefits to the over 20,000 high schools in the U.S and their sizable fan base. Other markets such as club, rec, intramural and even small college teams can benefit from using Scorebook Live as well.
4. Business Model – how do you make money?
The Scorebook Live application and website are free. The company monetizes the website via sponsorships and advertising.
5. Management Team
Dan Beach – President & CEO
Dan Dickau – Vice President, Market Development
Jeff Beach – Director Product Development
Frances Garcia – Director of Marketing
6. What else do you want the audience to know about your venture?
Our products and approach to the market should not be confused with existing apps that track stats for a specific team, or source simple scores from the crowd. The Scorebook Live solution is an “end to end” game management, reporting and media solution.