San Diego Padres Director of Content, Jesse Agler, chatted with Neil about why the Padres seek to be the source of all the content a Padres fan could want and need. This objective places keeping fans closely engaged above all else as content marketing rules the day for the Padres, as opposed to some of the more forced marketing, sales, and sponsor promotional posts.
The Padres are confident their winning content marketing and engaged fans turns into fans buying tickets and a valuable audience that, ultimately, drives revenue for the team. The content drives the marketing for the Padres and Jesse articulates their strategy well in this great podcast interview below.
San Diego Padres Director Of Content On Prioritizing Fan Engagement