The Sacramento Kings, widely considered to be one of the most tech-savvy teams in the league, became the first NBA team to broadcast using Facebook’s Live 360 video feature.
The video, which received 74,000 views after it went live Thursday, shows Kings dancers practicing. The Kings partnered with 360fly – the maker of a single-lens camera that captures 360-degree 4K video – to broadcast.
Get The Latest NBA Tech News In Your Inbox!
Live 360, was introduced in December, “immerses viewers fully into a scene, letting them explore on their own and experience a new environment,” according to Facebook. When users click on the Kings’ video, they can use their mouse to move the camera angles in a 360-degree motion so they can see the whole gym.
Sacramento isn’t the first sports team to partner with 360fly. The Tucson Roadrunners, the American Hockey League affiliate of the Arizona Coyotes, announced in October they had partnered with the company. They used the technology to shoot a 360-degree time-lapse video.