As the Professional Bull Riders 2014 World Finals take place this week in Las Vegas, RED Interactive has partnered with Professional Bull Riders to introduce PBR: Bull Riding, the first mobile bull riding game that provides players with unique challenges every time they ride.
What is really fun about the game is that it allows players to experience the life of a bull rider, as they attempt to ride 13 popular PBR and fantasy bulls. But it’s not as simple as just starting out riding the bulls. Players have to earn their stripes; and doing so means that they begin their career riding a mechanical bull.
Players are challenged to work their way up the ranks through the PBR’s Touring Pro Division, all the way up to the PBR World Finals by conquering the most difficult challenges. As gamers improve, so do the opportunities, such as the ability to win virtual money in order to customize their rider or to unlock new events to improve their chances of becoming the next top bull rider.
“PBR: Raging Bulls is a fast-paced reaction and pattern-recognition game,” said Donny Makower, President of RED Interactive Agency in a press release. “The game features simple mechanics and addictive gameplay that is easy to learn but challenging to master, offering hours of stimulating entertainment.”
Gamers have a chance to challenge their mobile bull riding skills for free by downloading the game on the Apple App Store or from Google Play.
“This was a unique opportunity for the PBR to reach our fans where society lives – on their phones,” PBR Chairman and Chief Executive Officer, Jim Haworth said. “Time will no longer be idle as they can spend it playing Raging Bulls and enjoy the thrill of the ‘toughest sport on dirt.’”