New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series. This particular startup is a part of HYPE Foundation’s “Top 50” Program. HYPE created a global platform which aims to accelerate and invest in sports innovation.
Company name: PhysiMax
Founder(s): Ram Shalev and David Kahani
Headquarters: Tel Aviv, Israel
1. What is your elevator pitch?
PhysiMax helps competitive sports teams minimize players’ injury risk and maximize athletic performance by providing critical and objective data about an athlete’s musculoskeletal mobility, strength, stability and technique through an automated, real-time, visual-analysis test. PhysiMax’s technology was validated and is in-use by leading academic institutions including the US Military Academy at West Point, University of North Carolina and the University of Connecticut and the platform is currently being used by the US Military, NBA teams, D-1 athletic colleges, and youth leagues.
2. Problem & Solution
Injuries that occur from overuse cost teams billions of dollars, and can effectively end an individual’s athletic career. PhysiMax’s corrective training has been proven to significantly reduce the number of professional (non contact) sports injuries, leading to savings of millions of dollars. PhysiMax’s platform uses computer vision and machine learning technology to analyze athletic movement, identifying nuances in movement patterns, tracking, alerting and recommending individualized training programs to minimize injury risk, to maximize athletic performance and when needed, to ensure a successful return to sports.
3. What is your target market?
Professional sports teams, university athletic programs, youth leagues and sports clinics. We are serving coaches, physical therapists, athletic trainers and personal trainers.
4. Business Model
PhysiMax’s solution is provided as a Software-as-a-Service annual fee model based on the number of users. It leverages portable off-the-shelf hardware, allowing sports-teams to routinely monitor players’ musculoskeletal performance with minimal time and effort. It also offers an attractive “try & buy” package for youth and student athletes
5. Management Team – with titles:
Ram Shalev- CEO & Co-founder
David Kahani- COO & Co-founder
Oren Cohen- VP R&D
Arie Gofer- CTO
6. Anything else you want the audience to know about your venture?
PhysiMax’s technology is the only marker-less movement scoring service to have received validation by top US academic institutions. PhysiMax harnesses the latest evidence-based movement know-how and sport-specific data analytics to provide team’s’ strength and conditioning coaches, trainers and clinicians with top-level injury prevention and performance enhancement technology.