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London/New York (11th March, 2016) Perform Content, a division of the leading digital sports media and content group Perform, announces the launch of OptaUS, the specialized arm of Opta dedicated to collecting, packaging, analysing and distributing live data across all major US sports.
Opta data is relied on by the most prominent brands in sport, including the world’s leading sports broadcasters, digital media outlets, governing bodies, clubs, bookmakers, brands, sponsors and daily fantasy providers.
With commercial offices located in New York and data facilities in Charlotte, OptaUS will leverage the longstanding experience and expertise of the Opta team, collecting and providing data for one of the world’s biggest and most passionate of sporting markets.
Opta US is currently collecting and providing detailed data from pro and college football, pro and college basketball and baseball. Hockey will be added to the list this Fall for the start of the 2016-17 season.
Angus McNab, Perform VP Content, North America, commented:
“Opta has had fantastic success in building its business in North America. Our strong relationships with league partners, such as MLS and now the NASL, have been key to this and we thank them for their support. The services we provide our key broadcasters and digital clients have been very well received in North America, and we aim to continue to offer a high quality product, with affordable price points, in a market in which we believe this has been lacking.
Eric Kutzin, VP Content – U.S. Sports Data, commented:
“Our multi-million dollar investment in our Charlotte Data Collection Hub shows that we are very serious about building this area of our business. We will offer clients of OptaUS the same excellent standards of customer service, data delivery and editorial insight that we have been delivering around the globe in soccer, rugby and cricket for many years.”
Perform will be announcing the launch of OptaUS at the Sloan Sports and Analytics Conference in Boston, and sponsoring the ‘Future of the Fan Experience’ panel session at 1.15pm, Friday 11th March ( http://www.sloansportsconference.com/?page_id=17746 ) . OptaUS representatives will be available at the OptaUS stand, located in the sponsors’ section, for the duration of the conference.
For more information visit www.optasports.com/us
Notes:
About Opta
Opta is a leading global provider of live, detailed sports data. Part of Perform Content, a division of Perform Group, detailed Opta data is used by the world’s leading sports broadcasters, digital media outlets, governing bodies, clubs, bookmakers, brands and sponsors. Built on a globally consistent data collection system, Opta data is used by over 800 clients in 40+ different countries.
OptaUS ultilizes this same expertise and commitment to accuracy and consistency, and applies it to the major US Sports leagues.