“There’s no question our fans prefer to engage using their phone, but we didn’t have a fast enough solution to turn mobile devices into ticket sales. With ReplyBuy, we’re not only able to provide our fans with instant gratification, but we’re able to sell last minute inventory. ReplyBuy has been a game changer,” said Ben Chulik, Director of Marketing at University of Arizona.
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ReplyBuy’s solution has had a significant impact on the traditional way fans buy tickets. Using their technology, there are no links to click or more apps to download for buyers with the average purchase and ticket delivery taking place in around 6 seconds simply via a text message.
This kind of fan behavior makes sense because in general consumers have a tendency to abandon their cart or drop-off if they have to wait for an app to open or mobile webpage to load even if for a short period of time.
Teams that use ReplyBuy are able to engage fans directly on their mobile phone through a universal form of communication keeping them within the same environment through the entire buying flow and allowing them to complete a purchase on any mobile device regardless of the operating system.
“Empowering fans to purchase tickets with a simple reply text message is pure magic! It’s a seamless buying process that provides the fan with the instant gratification they’re looking for – especially millennials, “Joe Sharpe Associate A.D./Ticket Operations shared with us.
“The three key factors identified for why fans love ReplyBuy are the access, speed and instant gratification it delivers,” according to ReplyBuy CEO Josh Manley. “From a partner perspective, we’ve made the implementation for teams extremely lightweight while also providing a robust suite of backend services to maximize value.”