Orreco, a sports and data science company, has received a $2 million Series A investment from Silicon Valley-based venture firm True Ventures that will enable the company to expand in the U.S. and Europe and further develop its product suite of sports science and data solution for professional sports.
Orreco uses machine intelligence to find hidden signals in data like GPS and performance statistics to help improve athletic performance and reduce illnesses and injuries.
“Leveraging machine learning in personalized digital health care is a great opportunity,” True Ventures co-founder Phil Black said in a statement. “Orreco is poised for rapid growth in the professional and amateur athlete markets thanks to Brian and his team of veteran sports and data scientists.”
Get The Latest Sports Tech News In Your Inbox!
The company’s data solutions have been implemented with professionals in Formula 1 and the PGA Tour as well as with players and teams in the NFL, NBA, MLB, NHL, English Premier League and Olympic sports.
Some of Orreco’s newest clients include the Dallas Mavericks, Denver Nuggets forward Wilson Chandler and pro golfers Henrik Stenson of Sweden and Patrick Reed of the U.S.
The Orreco team includes 16 PhDs who have worked with 35 Olympic medalists since the 2000 Olympic games and have published more than 300-peer reviewed scientific papers.
The technical team features Dr. Andy Barr, former head of performance at the New York Knicks and Manchester City F.C., Dr. Ara Suppiah, team physician to the winning 2016 U.S. Ryder Cup team and Keith Wood, former captain of Ireland’s international rugby team and former World Player of the Year.
Founded in Ireland in 2010 by sports scientist and current Orreco co-founder and CEO, Dr. Brain Moore, the company has opened a new office in Los Angeles and plans on using some of the funding for hires in the U.S. and in its Ireland office.
“We are delighted to join the True portfolio given their proven track record in identifying market-leading solutions, particularly in our space,” Moore said in a statement. “The investment will allow us to grow our U.S. presence, further develop our product suite and support ongoing investment in research and development. We will actively recruit additional world-class data and sports scientists, and software engineers.”