This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. Today’s particular press release is an announcement we are thrilled and honored to make.
(LOS ANGELES, CA) – November 7, 2016 – Oak View Group (OVG) today announced a lead investment in sports technology media company, SportTechie. The investment comes at a time when sports and technology are colliding to create an entirely new industry in the global sports ecosystem and SportTechie has positioned itself as the leading content creator in this space.
Starting as a bootstrapped blog four years ago and growing into the industry’s leading destination for sports technology news and content, SportTechie will work closely with OVG to scale its operations and build out its content across digital platforms and leading industry events.
The investment from OVG, a sports and live entertainment firm founded by Tim Leiweke and Irving Azoff, comes after SportTechie announced a partnership this summer with Sports Illustrated to launch a multi-platform sports technology vertical on SI.com.
“SportTechie has become our industry’s leading voice in a category that’s growing at a rapid pace,” said Leiweke. “Taylor and his team have built the foundation for a powerful global media company and we’re excited to partner with them in building SportTechie’s next chapter.”
With the investment SportTechie will continue to hire new team members that will enhance its ability to deliver important sports technology content across multiple platforms. In turn, this will allow SportTechie to provide clients with strengthened existing offerings and new methods of positioning their brand within SportTechie’s audience of industry influencers.
“On a global scale, sports and technology are intersecting to create a thriving new industry. It is at the center of this intersection where SportTechie is working to create and deliver world-class content and insights to unite industry influencers and fans alike. We are assembling a truly fantastic team of content creators and business minds to develop a great media company and couldn’t be more excited that a brilliant sports and entertainment entity like Oak View Group shares our vision and enthusiasm for the space. They are truly the ideal partner to help take us to the next level,” said Taylor Bloom, SportTechie CEO and Co-Founder.
Together, with SportTechie’s sports technology expertise and global audience of sports influencers, and OVG’s Arena Alliance, Narrative Partners and unmatched sports and entertainment influence, the two will work to build SportTechie into a global media company focused on sports technology news, leaders, stories, innovations and experiences.
Terms of the deal were not disclosed, but Vintage Capital Investments also participated in the round.
To learn more about OVG, click here.
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ABOUT OAK VIEW GROUP
Oak View Group (OVG) is global advisory, development and investment company for the sports and live entertainment industries. Based in Los Angeles, OVG is helmed by its CEO Tim Leiweke and backed by Azoff MSG Entertainment. OVG comprises of a sponsorship/partnership company called Narrative that is led by Daniel Griffis, a consulting division, a venture fund/equity division and an Arena Alliance. The Arena Alliance is designed to serve a select group of leading facilities with access to unprecedented scale and resources through sponsorship optimization, untapped revenue streams, insights and access to premier sports and live entertainment content.
ABOUT SPORTTECHIE
SportTechie is the world’s leading media company devoted to the burgeoning intersection of sports technology. Its content covers the latest technological innovations, ideas, and products that impact the fan experience, player performance, and sports industry overall. Ultimately, the sports industry is fueled by technology and SportTechie exists to shed light on this technological foundation for the games we all love so much. For more information visit SportTechie.com and follow SportTechie on Twitter and subscribe to its daily newsletter.