The New York Post has entered into a content partnership with Vegas Stats and Information Network (VSiN), the first multi-channel network dedicated to sports gambling information.
The partnership, which was first reported by Barrett Sports Media, will include expanded betting coverage in the newspaper’s sports section. The deal guarantees VSiN daily appearances in the NY Post, including articles penned by the sports betting content company and feature-length articles published every Tuesday and Friday, according to Barrett Sports Media.
The @NYPost and @VSiNLive have entered into a sports betting content partnership. The sports section of the NY Post now has expanded betting content, with two VSin-penned articles today. https://t.co/oyGZkf0Tw1
— Daniel Wallach (@WALLACHLEGAL) June 21, 2018
VSiN has been busy since the U.S. Supreme Court’s gambling ruling, inking content partnerships with established media companies in hopes of mainstreaming sports betting analysis.
The company’s previous deals have included radio station 101ESPN in St. Louis, millennial-focused streaming news show Cheddar, and horse racing network TVG. For Cheddar, VSiN is delivering daily sports video updates and supplying multiple updates per day from its Las Vegas studio.
SportTechie Takeaway
Access to data and information will prove valuable to sports betters as the market evolves. VSiN is hoping to mainstream gambling coverage and is entering into deals with established sports and news companies in an effort to establish itself as the premier news source of sports data.