New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Company name: Noah Basketball
Founders: John Carter
Headquarters: Athens, Alabama
1. What is your elevator pitch?
Noah Basketball is a data-service provider that uses the latest computer-vision technology to provide real-time data and feedback to improve shooting accuracy and consistency for professional, college, high school and amateur basketball teams. Armed with years of research and data from more than three million shots taken by players at all levels of the game, Noah Basketball concluded that the makeup of a perfect basketball shot consists of a 45-degree entry angle placed 11 inches past the front of the rim. Noah Basketball products, which leverage 16 issued patents, provide a substantive, physics- and neuroscience-based method enabling players to make more shots and win more games.
Our top product, Noahlytics, tracks players’ shots from anywhere on the basketball court, providing instant feedback on how the player should adapt. Using the latest computer-vision technology and proprietary algorithms, the system tracks important data points such as where the shot originated from, whether or not the shot scored, entry angle, shot depth and left-right position of the ball.
2. Problem & Solution
Today, basketball analytics are for coaches, general managers and fans. There are no analytics to help an individual player improve his or her scoring percentage. Since the game of basketball has changed, and teams know they must have more players who can make a high percentage of 3-point shots in order to win games, this problem has come to the forefront. Noahlytics solves this problem by providing personalized data and objective feedback so that each individual athlete can improve his or her shooting percentage.
3. Market- your target market and the overall market
The target market consists of coaches, players and teams who want to improve their individual shooting percentages, leading to more shots made and more games won.
4. Business model- how do you make money?
Revenue comes from selling the Noahlytics data system to teams around the country at all levels of the game, along with subscriptions for data.
5. Management team
John Carter, CEO
6. Anything else you want the audience to know about your venture?
Officially released to the public only earlier this year, Noahlytics currently is used by both professional and college-level basketball teams.
If you’re an investor, startup founder or influencer, we recommend you check out ProInfluence, a platform that is uniting sports entrepreneurs and leaders to form mutually beneficial business partnerships.
If you’re an investor, startup founder or influencer, we recommend you check out ProInfluence, a platform that is uniting sports entrepreneurs and leaders to form mutually beneficial business partnerships.