The New Jersey Devils were the first NHL team to give fans shareable clips of moments when they were shown cheering on television at Prudential Center. Now, all 31 teams in the league will begin sending fans home with bite-sized moments of glory.
As part of a new multi-year partnership between the league and a mobile app called 15 Seconds of Fame, fans who visit any NHL game starting this season, including marquee events such as the All-Star Game, Stadium Series and Stanley Cup playoffs, will be able to receive a video or photo of appearances they make on NHL telecasts.
The 15 Seconds of Fame app, which this summer received investment from NBA legend Kobe Bryant (who also joined the company’s board), allows fans to relive those moments and then share them on social media.
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15 Seconds of Fame had previously been available at certain NHL games through partnerships with individual teams, starting with the Devils in 2016. This deal represents a league-wide expansion of that.
“Now these moments can be shared and kept, preserving life-long memories for fans and creating a valuable opportunity for brands to connect with their target audience in the most personal way possible,” 15 Seconds Of Fame CEO Brett Joshpe said in a statement.
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The app has been expanding rapidly in the past year, launching multi-year partnerships with both the NFL and MLB (through Major League Baseball Advanced Media) in 2017.
Other partnerships include the NBA and select NCAA programs. Its technology can be enabled for other live events at arenas and stadiums as well, such as concerts.
The app not only helps boost fan engagement by encouraging fans to attend games in person and then share their experiences online, but it also helps brands reach a targeted audience through in-app advertising.
Teams have been looking for ways to enhance the in-person viewing experience and boost revenue as data-driven broadcasts and second-screen experiences have enhanced the sports-watching environment at home. NHL game attendance was relatively flat last year.