New Sports Tech Partnership Aims to Quantify an Athlete’s “X” Factor


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SportsBoard, a company that helps streamline the recruiting process for over 350 NCAA programs, and HUMANeX Ventures, an organization that focuses on developing the “X” factor in athletes, announced a partnership that will aim to help coaches assess players on physical and non-physical talents.

SportsBoard is used to gain a competitive advantage in recruiting, season camps, and strength & conditioning. HUMANex Ventures is a research-based organization and their ATHLETeX division will now work with SportsBoard to help student-athletes gain specific growth and development assessment.

The result will be a meeting of efficiency and analytical capabilities that will see coaches using HUMANeX’s patented Select7 and Slect10 side-by-side with both physical and subjective evaluations that are captured using the SportsBoard platform.

There are many things that go into becoming a successful athlete beside physical skills. Athletes need a high level of will, desire, leadership and mental toughness and HUMANeX knows this. HUMANeX has looked at and identified the non-physical traits that set apart some of the best athletes and developed testing protocols to determine to what extent athletes possess those traits.

On the partnership and mission, Gregg Jacobs, SportsBoard’s founder and CEO said, “As far as we know, SportsBoard and HUMANeX are the first companies to EVER offer this kind of sophisticated solution where coaches can view and analyze a 2×2 matrix of physical/non-physical and subjective/objective data.”

HUMANeX’s Select7 assessment for student-athletes will be used at the beginning of this partnership with the Select10 scheduled to be integrated for coaches and future research-based developments, tools, and processes. We have covered many stories about analytics and this is just the latest example of how more coaches, teams, and leagues are utilizing the power of data.

One of the main complaints about analytics (see Charles Barkley) was that it didn’t tell the whole tale and that some players “just pass the eye test.” This partnership will aim to be a step in the right direction as coaches can now measure, or at least try to measure, the non-physical talents and intangibles that a player needs to succeed. SportsBoard and HUMANeX will essentially attempt to quantify the seemingly unquantifiable “X” factor that an athlete may or may not possess.