NBC reported on Tuesday that Super Bowl LII had a record-setting streaming audience as well as ranking 10th most-watched show in television history.
The livestream of Sunday’s thrilling Philadelphia Eagles victory over the New England Patriots drew an average-minute audience (AMA) of 2.02 million viewers. That was the aggregate total over nine streaming outlets — including a few NBC websites and apps, NFL mobile from Verizon and the Yahoo Sports app, among others — and was higher than any previous Super Bowl. (The first to be streamed: NBC’s broadcast of Super Bowl XLVI in 2012.)
The audience reached as high as 3.1 million concurrent viewers with 633.7 million minutes of consumption across 6.1 million unique devices over 11 hours of game-day programming. Playmaker Media powered NBC’s livestream.
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“We are excited by the record-breaking consumption as well as the quality of the streams we delivered to football fans,” Rick Cordella, executive vice president and general manager of digital media for the NBC Sports Group, said in a press release. “We believe this is the largest domestic streaming sports event in history.”
Sling TV, one of the streaming services offering NBC, reported that viewership of the Super Bowl increased by 27 percent year-over-year on its platform.
NBC Sports will stream 1,800 hours of the Winter Olympic Games in PyeongChang, South Korea.