This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com
Chicago, IL – May 2, 2016 – Today, MYZONE, a wearable training partner that rewards effort, announces the launch of its rebuilt fitness tracking and coaching app. The MYZONE App supports the MZ-3 activity belt and the MYZONE Sports Bra, and will offer users new features like group chats and integrated music capability, as well a polished and intuitive new UX and UI.
The app was redesigned based on user feedback that the company has been gathering since its last app update a year ago. The app is sleeker and more intuitive, making it easier for users to navigate seamlessly through the different components of the app. The standout feature of the new app is the group chat function. Similar to WhatsApp, the chat feature gives users the ability to group friends, family, and workout buddies into clusters where they can keep in touch about their workouts and goals.
“At MYZONE, we believe having the support of your community, whether it’s friends, family or co-workers, is a huge factor of success,” said Emmett Williams, President and co-founder of MYZONE. “Our communities not only encourage us to reach our fitness goals, they also hold us accountable when we fall short. We’ve made the chat function central to the new MYZONE App, encouraging users to take advantage of the motivation from people around them.”
The new app also adds integration with popular music streaming services like Spotify, Apple Music, and Google’s Play Music. Users no longer have to leave the app to play, pause or change music, allowing them to concentrate on their workout. Additionally, users can now add photos from their training to their social feed within the app. Over the course of the next several months, MYZONE plans to roll out a number of other compelling features, like push notifications designed to promote behavior change.
Unlike many other activity trackers, MYZONE is the only fitness tracking app based on the World Health Organization’s Physical Activity Guidelines. It uses a game-based platform and social experience that rewards effort, not fitness, motivating users to work harder regardless of their athletic ability. MYZONE recognizes that every user is different and creates a handicap for every user based on their maximum heart-rate, meaning users can compete with anyone on a level playing field. Throughout a workout, effort is measured in MYZONE Effort Points (MEPS) which users earn based on their heart rate during an activity. The versatile system motivates and encourages users to reach their personal bests by earning MEPS for virtually any activity, including running, cycling, rowing, and even horseback riding.
The new MYZONE App is now available for download on iOS devices and will be available on Android this summer.
About MYZONE
MYZONE is a wearable fitness technology company that develops accurate wearable technology, to provide engaging and motivational experiences to support behavior change that make exercise habits stick. MYZONE’s primary markets are premium gyms and health clubs, corporate wellness sites and educational establishments. MYZONE is already represented in over 2,500 facilities in 35 countries. For more information, visit http://www.myzone.org/.