Moov recently announced their partnership with Strava and MapMyFitness. This partnership allows Moov Now users to connect their wearables to the two social fitness juggernauts.
We covered Moov last September when they first introduced Moov Now. Their newest fitness tracking wearable is pretty unique amongst the seemingly endless array of fitness trackers and devices currently on the market. It stands out because of its real-time coaching and 3D tracking.
The wearable’s new integration with two of the biggest social fitness networks is huge for Moov as they are still relatively new. Strava boasts a long list of compatible devices including Fitbit, TomTom, Timex, Garmin and many more. MapMyFitness claims to pair with roughly 400 different fitness monitors.
Strava and MapMyFitness share a very similar space. They both help users plan, map and share their activity. They are social networks for athletes, from runners to cyclists and beyond. Users track their runs, rides and other workouts on their personal fitness tracking devices, and then seamlessly share them with Strava or MapMyFitness (MapMyRun, MapMyRide, and MapMyWalk). The hope is to make working out more social. Users are able to compete against others in their area or around world. Pushing themselves to be their best, while sharing trails and routes.
Moov recently began their own socially focused leaderboard style tracking. But these new partnerships will allow them to focus on their core business. Their real time coaching goes far beyond most devices. Their 3D monitoring allows for much more precise tracking than static movement. Moov Now has three sensors: an accelerometer and a magnetometer to help measures direction, and a gyroscope to help detect rotation.
Moov Colors are here! Which color will you choose? Sunrise Orange, Berry Pink or Sky Blue. https://t.co/fhGujNGBpg pic.twitter.com/WK8pYEEoR9
— Moov (@GetMoov) August 25, 2016
Additionally, Moov Now pairs with a users smartphone wirelessly. It focuses on making a user aware of their form. Letting them know if they should change their stride, or try to lighten their landing impact. With helpful real-time coaching tips such as, “Land softer. Shorter stride!” They have hundreds of workouts that center around Moov’s five core activities: running, cycling, swimming, boxing, and their 7-minute workout. The battery lasts for up to six months, but if a user is tracking workouts and sleep it will last for about half that time.
The wearable company also introduced new “Mix and Match” color bands. They offer both a wrist-based and an ankle-based band. The Moov Now is available for $59.95.
Moov’s partnerships with Strava and MapMyFitness could prove vital for their growth. Both social fitness websites and apps have a massive users base with hundreds of compatible devices, making it paramount that Moov Now integrate with them as well. Now that they have, look for Moov to expand even more.