MLBAM, the digital media company representing Major League Baseball, has announced the integration of Experience Pass technology into their MLB.com Ballpark mobile app. Experience is a technology company that delivers new digital elements to the game experience of sports fans at the ballpark.
With this new partnership, Experience will work with participating team’s ticket providers, and the Ballpark mobile app to present baseball fans with a subscription to a particular block of games or even season tickets. By allowing fans to attend games that fit into their schedule, authorizing last-minute conformations for attendance, and promoting flexible seating for every game, Experience Pass is yet another potentially valuable digital asset for the MLBAM organization.
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“Experience’s Pass technology has opened doors for our MLB Clubs by reaching fans with a flexible, 100-percent mobile subscription for games. We think our fans, particularly younger baseball fans, will find this offering and its variety of options for going to multiple games appealing,” states Mark Plutzer, vice president of ticketing for MLBAM.
Clubs such as the Atlanta Braves, Chicago White Sox, Oakland Athletics, and Texas Rangers have found the involvement of Experience Pass to be convenient. Both the Atlanta Braves and Texas Rangers have offered deals that offer access to 21 games during April and May, but the only difference is that the White Sox are offering a second package that instead consists of 11 games in April and May. According to both organizations, the objective of these offers is to attract more season ticket holders.
The Oakland Athletics are offering a similar deal to the two previous teams, but the deal consist of 13 games in July. Whereas the Rangers are promoting a deal named Rangers7, which gives the fans access to 7 games and discounted Papa John’s Pizza. Twenty MLB teams utilize Experience Pass, and all of them are seeking to employ this technological marketing strategy to aid their brand.
Ben Ackerman, Experience president claims that, “Pass delivers defined choice to younger, ‘millennial’ fans who prefer that type of on demand access to their favorite forms of entertainment, from music to video to baseball games. MLB fans are embracing the flexible mobile subscription, typically buying out the Pass allotment within days of teams offering the packages. We are excited to roll out this revolutionary technology with our long-time partner MLBAM and give the Clubs a unique way to target this fan segment.”