Misfit Partners With Bitwalking To Turn Steps Into Digital Currency


A little extra cash can go a long way, and it would be nice if you could earn some extra money just for walking around. Misfit, the fashion forward smartwatch company, is partnering with Bitwalking to make that possible.

The Bitwalking technology is designed to turn steps into a kind of digital currency or “W$.” Users will be able to generate W$ straight from their wearable devices. Every step is worth the same amount, no matter who or where you are.

Misfit is the first wearable technology brand to partner with Bitwalking.

“Misfit is different – they are not afraid to push boundaries, to create new spaces,” Bitwalking CEO Nissan Bahar said in a statement. “Misfit is at the forefront movement tracking devices and an exciting partner for exploring how the Bitwalking world will look beyond traditional mobile devices. The wearable space is a natural expansion for Bitwalking creating a technology that walks with us and recognizes our human value.”

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The General Manager of Misfit, Preston Moxcey said in a statement he is excited about the partnership with Bitwalking because it encourages people to be active and “amplifies the impact Misfit can have through innovations in mobile currency.”

While the newest Misfit watches start at $185, they have more affordable pieces starting at $69.99. Misfit devices will also be sold at Bitwalking in-app store and Bitwalking customers will be able to purchase some Misfit products with W$.