This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com
Burlingame, California — Misfit, maker of wearable and smart home products, has been named the official activity tracker of runDisney and ESPN Wide World of Sports Complex at Walt Disney World Resort.
As part of the new agreement with Disney, Misfit becomes the presenting sponsor of the 2016 Wine & Dine Half Marathon Weekend (Nov. 3 – 6) and an official sponsor of the seven other runDisney events held at Walt Disney World Resort and Disneyland Resort.
“Misfit aims to motivate individuals and families everywhere to stay active and have fun doing it,” said Preston Moxcey, General Manager of Misfit. “Our relationship with runDisney and ESPN Wide World of Sports Complex provides incredible opportunities to share fitness inspiration with friends and loved ones, and we’re so excited to be a part of it.”
To kick off the countdown to race weekend, Misfit will launch a sweepstakes where entrants can enter for a chance to win a trip for two to the 2016 Disney Wine & Dine Half Marathon Weekend. Winners will enjoy race entries, access to the post-race party held at the Epcot International Food & Wine Festival, accommodations and more. For more information about the sweepstakes, visit misfit.com/sweeps when it launches August 8. Misfit will also be giving away prizes across its social media channels during the sweepstakes period.
“ESPN Wide World of Sports Complex and runDisney are leaders in unique events and experiences that help promote a more active lifestyle, and we’re thrilled to have Misfit onboard to bring added enhancements to the hundreds of thousands of people who run, train and compete in events at Disney Parks,” said Faron Kelley, vice president of sports for Walt Disney World Resort.
About Misfit
Misfit makes design-forward wearables that are water resistant and never require charging. Misfit brand products including Ray, Shine 2, Flash, and Link are available at misfit.com and fashion and consumer electronic retailers around the world. To learn more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, visit http://misfit.com/media.
About runDisney
runDisney, one of the largest race organizers in the nation, hosts a series of nine event weekends providing runners unique opportunities to run various distances through Disney theme parks. Race participants earn Disney-themed medals, experience legendary
Disney entertainment and guest service, and ultimately are able to celebrate their accomplishments while on vacation at a Disney Parks destination. The original event in the series, Walt Disney World Marathon Weekend presented by Cigna, takes place in January followed by the Disney Princess Half Marathon Weekend presented by Children’s Miracle Network Hospitals in February, the Star Wars Half Marathon – The Dark Side in April and the
Disney Wine & Dine Half Marathon Weekend presented by Misfit in November. Disneyland hosts the Star Wars Half Marathon Weekend in January, the Tinker Bell Half Marathon Weekend presented by PANDORA Jewelry in May, Disneyland Half Marathon Weekend presented by Cigna during Labor Day Weekend and the Avengers Super Heroes Half Marathon Weekend in November. Disneyland Paris will host the inaugural Disneyland Paris Half Marathon Weekend in September 2016. More than 209,000 running enthusiasts participate in runDisney events each year. For more information, visit www.runDisney.com and follow runDisney on Facebook, Twitter @runDisney and Instagram.
About ESPN Wide World of Sports
ESPN Wide World of Sports, located at Walt Disney World Resort in Florida is the premier site for amateur sports in the nation. The complex hosts more than 100 events a year and has accommodated more than 70 different sports and athletes from around the world. Designed to provide youth athletes with an experience synonymous with the names Disney and ESPN, the 225-acre facility features multiple competition venues, including 16 baseball/softball fields, plus the 9,500-seat Champion Stadium, 18 multi-purpose outdoor fields for soccer, football and lacrosse, two field houses for basketball, volleyball, and other indoor sports, the New Balance Track & Field facility and cross country course, and a tennis court complex with 10 courts.
In addition, ESPN production teams are on site, capturing game footage and event highlights which guests can vie in Disney Resort rooms, on the ESPN Wide World of Sports on-site digital boards and online at www.ESPNWWOS.com. ESPN Wide World of Sports also provides coaches and teams with a variety of Disney Sports Solutions, such as fundraising programs, discounted travel packages, special dining options, photography services, customized event merchandise, and post-game celebrations in the Disney Parks. For more information, visit www.disneysportsnews.com for news releases, photos and videos. Follow us on Twitter at @DisneySports and at Facebook at ESPNWWOS.
Copyright 2016 Misfit, Inc. All rights reserved.
Media contact:
Amy Puliafito
apuliafito[at]misfit[dot]com
+1 (415) 868-5249