Intel is partnering with Ferrari to reshape the fan viewing experience and the analytic tools available to drivers in the Italian car company’s six-race circuit on the North American continent.
The basis for this enhancement is through Intel’s artificial intelligence products operated on the Xeon Scalable platform and the Neon Framework. The AI permits real-time digestion and analysis of voluminous data sources, including from a new vantage point: Intel will fly drones to provide an aerial video feed that can be synced with cameras in cars. (The company has similar plans for drones at the 2018 Winter Olympics next month.)
“Intel AI enables event detection and object recognition to allow fans to experience the event like never before and see the drama of the race unfold,” Intel CEO Brian Krzanich said during his keynote address at the Consumer Electronics Show in Las Vegas.
To illustrate the vast quantify of generated information, Krzanich said 30 minutes of one video stream will produce four terabytes of data.
“AI techniques allow us to basically bring together many sources of data and visualize it or find an outcome that we wouldn’t have seen before,” vice president and general manager of Intel ’s AI products group, Naveen Rao, said in a video announcing the three-year collaboration.
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With time, machine learning techniques will be able to identify key storylines for fans and subtle operating variances (such as steering angle and throttle pressure) to help drivers understand their results.
“All the experience, all the technology, all the knowledge that Intel has as far as artificial intelligence is concerned will give the possibility again to look at the race from a different perspective in creating the experience both for the driver but also for the fan,” Ferrari’s chief marketing and commercial officer, Enrico Galliera, said.