The Indiana Hoosiers will attempt to set the Guinness World Record for the largest collective virtual reality experience at the men’s basketball game against Northwestern on Saturday. The team is distributing 2,000 adidas VR headsets to students.
Students who are sitting in the Crimson Guard GA section and the south bleachers will receive the headsets compliments of adidas that show IU and adidas virtual content on a special YouTube playlist.
“This will be epic,” tweeted Jeremy Gray, Indiana’s senior associate athletic director for strategic communications and fan experience.
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Gray thanked IU’s Mark Cuban Center for Sports Media and Technology for the promotion, as the center is an initiative that Cuban started up in 2015 with a $5 million donation.
In the past, the University athletic’s department has used virtual reality to broadcast Hoosier Hysteria. According to a press release, the collegiate sporting event was the first that was known to be streamed in live virtual reality and IU Athletics is among the first athletic departments in the country to utilize virtual reality.
.@IUCrimsonGuard, help us set a @GWR.
We’ll have 2,000 headsets for you during #IUBB-Northwestern. pic.twitter.com/f2dkSdbZOC— Indiana Athletics (@OurIndiana) February 23, 2017
— Indiana Athletics (@OurIndiana) February 26, 2017
Did you get a VR headset? Watch @OurIndiana in Hoosiers 360°. pic.twitter.com/hJ2w2C9z3W
— Crimson Guard (@iucrimsonguard) February 26, 2017