The International Cricket Council (ICC), has named Intel its Innovation Partner for the ICC Champions Trophy 2017 beginning June 1 to help enhance player performance, the fan experience and encouraging more people to play the game.
This partnership makes the Champions Trophy the first “smart cricket tournament.”
“This is an exciting announcement for the ICC as we continue to focus on innovation and technology to enhance both the game and the experience of the fan,” ICC Chief Executive David Richardson said in a statement. “The innovations we’re working with Intel on for the ICC Champions Trophy 2017 are like nothing we’ve seen in the sport before and I’m delighted to welcome them to the ICC family.”
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In coming weeks Intel and the ICC will announce more details about the specific innovations which will be launched at the tournament.
“Cricket is the world’s second most popular sport and as the official Innovation Partner of the ICC Champions Trophy, we are excited to integrate Intel technology in this tournament,” James Carwana, general manager of the Intel Sports Group, said in a statement. “We will be deploying a range of technology at the event as part of the our ongoing effort to bring a new level of data analytics to sports and to revolutionize how athletes train, coaches teach, scouts evaluate talent and fans enjoy sports.”