Hyperice, the maker of a vibrating roller used by professional athletes, announced a new massaging device for muscle release that’s targeted for the general population.
Two-and-a-half years after launching the original Vyper roller for elite athletes on Kickstarter and eight months after unveiling the Vyper 2.0, Hyperice released a new product Monday called Hypervolt that looks like a power drill.
The hand-held device weighs 2.5 pounds and features a powerful high-torque motor that’s powered by a rechargeable lithium-ion battery, which Hyperice says makes it the first-ever high intensity muscle vibrator that’s accessible to all consumers.
With Hyperice’s Quiet Glide Technology, three speed settings and four interchangeable head attachments, Hyperice is marketing the Hypervolt as a general consumer device that can increase a user’s range of motion and relieve muscle pain by increasing blood flow with intense targeted vibration.
“We started our company not only to help the world’s best athletes move and recover better, but to give everyday people access to the same tools and technology used by professional and elite athletes,” Hyperice founder Anthony Katz said in a statement.
Hyperice has grown rapidly and its influence has expanded to impact the way hundreds of athletes train. As of last year, the Vyper 1 had been introduced to 58 countries around the world and infiltrated more than 95 percent of the NFL, MLB and NBA.
Major athletes from four-time World Cup alpine skiing champion Lindsey Vonn to the Golden State Warriors’ Draymond Green have used it to roll out muscles so they can heal faster.
The Hypervolt, which clocks in as one of Hyperice’s most expensive products, retails for $349, versus $199 for the Vyper 2.0.