How ShotTracker is Changing Coaching and the Fan Experience in College Basketball


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Dan Butterly, senior associate commissioner of the Mountain West Conference and the sport and championship administrator for Mountain West men’s basketball, and Davyeon Ross, co-founder and COO of ShotTracker, joined Dan Kaufman on the SportTechie Podcast to talk about how ShotTracker is being using in college basketball.

At the collegiate level, they do not allow the transmission of data via electronics to the bench,” Ross said. “We worked with the NCAA and NABC to get a waiver to allow that to happen for the Hall of Fame Classic. And we think that’s a sign of what’s to come in the future that coaches are able to utilize the data, not just at halftime or pre-game post-game, but be able to have and utilize that data to make decisions in the game.”

Dan Butterly: On using ShotTracker at the 2019 Mountain West Conference Tournament

“Fans were able to [get] sub-second, live stats, things that you can’t see on a statistic board, inside Thomas & Mack Center. Those statistics you were able to see live, via the ShotTracker app in the arena … You were able to see where the teams were shooting more accurately than others, what zone of the court they were more accurate than others.”

Davyeon Ross: The NCAA’s test of ShotTracker at the 2018 Hall of Fame Classic

“Coaches actually had iPads on the bench and we were transmitting the data sub-second latency, as possessions happened, you would be able to look back and see not only the box score data but beyond the box score. So if that possession had X number of passes or ball reversal, and them being able to associate points per possession based on those possessions, what possessions are working, optimal lineups to see what lineups are doing well during the game.”

Dan Butterly: Making the case for greater technology innovation within college basketball

One big initiative on my end right now is working to get the NCAA and those who are currently making the decisions on future rules and use of technology in the game of college basketball to understand that this would benefit college basketball. Not be in a situation that we are not using technology because people are scared of it.”

Davyeon Ross: Hiding tracking sensors out of sight of athletes and fans

We moved the sensor from the shoe to the uniform. And we placed a patch just inside the uniform that literally we put those in there three to four hours before the games, and when the kids put the jerseys on they didn’t even know the sensor was in there because it was so small.”

Hear the full interview with Butterly and Ross on this episode of the SportTechie Podcast.