Stadium signage has been a part of the sports experience for decades. With the rise of digital signage, however, that experience is about to fundamentally change.
It’s estimated that programmatic ad spending will total nearly $60 billion in the U.S. this year. So it stands to reason that it’s not a matter of if but when the sponsorship industry will embrace programmatic real-time bidding.
Enter the Sports Signage Exchange…
As sports sponsorships adapt to emerging technology in the digital advertising industry, sponsors will be able to reach desired factions of a team’s fan base via digital, social and programmatic digital LED placements. In the near future, sponsors and rights holders will also be able to make smarter decisions on the fly by tapping into viral moments in order to build even more effective partnerships.
GumGum Sports’ latest guide, Enter the Sports Signage Exchange, provides in-depth research on the impact of a programmatically-driven sports signage marketplace. Some of the key highlights:
- According to eMarketer, programmatic accounted for 4% of U.S. digital display ad spending in 2010. In 2019, that number is tracking to be 85% (that’s roughly $60 billion)
- With the advent of digital LEDs (light-emitting diode), TV-visible signage is transforming from static to dynamic. Teams and leagues are able to showcase more sponsors than ever before with dynamic LED inventory
- Three need-to-know scenarios that demonstrate how intelligent, creative content can revolutionize contextual advertising and sports sponsorships
Any sports fan knows that a game’s momentum can swing in an instant. Don’t miss your chance, download Enter the Sports Signage Exchange to learn more.
