Golfers enjoying their rounds can spend time on the course following PGA Tour action by streaming content through their golf carts.
Greg Norman’s Shark Experience cars are in pilot and will roll out to select golf courses across the U.S. in the spring, enabling golfers to bring all the content they would have in a hotel room right to the course. By partnering with Shark Experience, the PGA Tour can distribute its live programming and on-demand coverage from more than 30 events via PGA TOUR LIVE and through weekend telecasts from CBS and NBC Sports.
“The PGA TOUR is continually looking for avenues to grow the game and share our content,” Rick Anderson, Chief Media Officer at the PGA Tour, said in a statement. “Shark Experience is a perfect example of modernizing to move the game forward.”
The golf cars from Club Car will use Verizon’s 4G LTE, include high-definition touchscreen displays and have built-in speakers with Bluetooth connectivity. Besides the PGA Tour coverage curated from Verizon, golfers can also stream music via Slacker Radio and have access to other live sports and highlights, news and entertainment, yardage information, and golf tips from Norman himself.
“The PGA TOUR is leading the way in growing the game, so partnering with their organization on our innovative technology was a natural fit,” Norman said in a statement. “We are aligning with the industry’s best and most innovative companies and are thrilled to have the TOUR on board to deliver the programming and content that golfers crave.”