Green Bay Packers tight End Martellus Bennett and The Imagine Agency — the multimedia production company he created — teamed up with the search engine GIPHY to create a collection of GIFs with his teammates.
“Martellus Bennett’s Text Back Pack, a GIPHY exclusive” features Bennett and his Packer teammates, including Aaron Rodgers, Randall Cobb, Ty Montgomery and Ha Ha Clinton Dix.
Fans who want to use the GIFs in their text conversations can access them by searching “text back pack” via the native GIF button on Twitter, Tinder, WhatsApp, Facebook and GIPHY.
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With the goal of having fans text friends in a more creative way during NFL games, Bennett directed the series and led the shoot with the Packers during training camp, and he participated in the post-production process.
The GIFs for Bennett come after he launched an app last year that was aimed at improving child literacy with the help of The Imagination Agency.