New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 300 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
This series is supported by Stadia Ventures. If you are a sports technology startup looking for strategic investors, we recommend checking out their upcoming accelerator programs.
Company name: Game Changer Digital
Founder(s): Kevin Currie
Headquarters: San Carlos, CA
Website: http://www.gamechanger.digital
1. What is your elevator pitch?
Game Changer Digital connects brands to exclusive digital content direct from sports properties. This allows brands to scale across multiple teams, markets, and platforms without putting a strain on resources. The mission is to maximize revenue for sports organizations through digital media partnerships while providing best in class content sponsorship opportunities for brands.2. Problem & Solution
Sports Properties: Over $70B is spent annually on digital media advertising in the U.S.; Hardly any of that comes from team sponsorship. Teams have invested heavily in digital media content creation yet are under-leveraging digital to drive revenue and struggle to package, price and sell content packages. Game Changer digital allows properties access to national digital advertising budgets without having to invest in additional content creation, platforms or resources.Brands: Now more than ever, brands are looking for high impact, safe, quality content which sports properties provide. Game Changer Digital allows brands to scale across teams, markets and platforms without straining resources.
3. Market – your target market and the overall market
Game Changer Digital works directly with major sports properties and currently works with teams in the NFL, NHL, NBA and MLB. As they continue to scale partnerships they will remain focused on helping properties maximize digital sponsorship revenue.The digital media market is over $70B in the U.S. annually. Game Changer Digital provides a turnkey solution for brands to scale digital media campaigns across multiple teams, markets and platforms.
4. Business Model – how do you make money?
Working with selected teams from the NHL, NFL, NBA, and MLB, Game Changer Digital launched The Digital Sports Marketplace (gamechanger.digital). This platform and Game Changer Digital serves as an extension of teams' sponsorship sales organizations.Having worked as Director Digital Strategy & Partnerships for the Detroit Lions, GCD Founder Kevin Currie knows first hand the capabilities and resources teams have and is not focused on generating revenue directly from teams but serving as an extension of their sponsorship department to generate an additional revenue stream and turn their digital media department into a profit center.
5. Management Team – with titles
Kevin Currie; Founder/CEO6. Financial Needs: are you currently looking for investment? Have you raised investment already? If so, who are your investors?
Game Changer Digital has bootstrapped since launch. Now in growth mode, GCD is in discussions with potential partners regarding capital as well as technology integration.