FightCamp, an at-home boxing system and fitness tracker, is showcasing its system at CES 2019 in Las Vegas, looking for attendees to spar with. FightCamp is essentially the boxing equivalent of the cycling platform Peloton. It is intended to appeal to people who might not have time to commit to attending regular boxing classes at a gym.
The system comes with a punching bag, two gloves, hand wraps, and an exercise mat. Users also have to sign up for a $39 monthly subscription to gain access to FightCamp workouts available via an iOS app. Expert-level trainers lead the instructional workout videos, which can be streamed through an Apple device such as Apple TV. Currently, there are six trainers on staff and four new on-demand workouts are developed each week to add variety.
A tiny Bluetooth sensor is inserted into each glove while training, capturing the number of punches being thrown by a user as well as the intensity of each punch. That tracking data is presented on the FightCamp app in real-time.
FightCamp has been around for about a year but was initially aimed at professional-level boxers looking to train for their sport. In December 2018, the startup company released a general fitness package consisting of a punchbag, gloves, trackers, straps, and a floor mat for $995.
SportTechie Takeaway
While Peloton’s cycling platform may be the most famous at-home connected fitness platform, this has become a significant growing area in the fitness technology industry. Peloton also makes a running system, many different companies allow users to stream a variety of general workouts, and Pivot launched a yoga platform last year. Unlike simply selling devices that may or may not continue to be used, companies entering this space can also ensure long term stickiness of their products, and earn additional revenue through subscriptions.
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