New technology from startup ventures is transforming the global sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Company name: Fanhero
Founders: Humberto Farias, Leonardo Farias, Christopher Cooper, Peer Snoep
Headquarters: Orlando, FL
1. What is your elevator pitch?
At its essence, FanHero provides three core functions: The first is that it allows fans a to be a part of the unique and exclusive world of their Hero. Behind the scenes, backstage passes, meet and greets etc., they are made to feel like they are part of the ‘inner circle’. The second core function, is that we provide the Hero the opportunity to monetize their fan base in a manner that is not available anywhere else. And thirdly we provide the hero with real time data intelligence on their fan base; giving them for the first time ever, intuitive insights which can be turned into educated actions plans. We give ‘real ownership’ to the celebrity or team.
With FanHero they have an unparalleled ability to engage, influence behavior to drive revenue. For influencers, brands and organizations, connecting with an audience via traditional social media platforms is becoming increasingly difficult and diluted. Fanhero wants to change this by offering a personalized media hub that empowers athletes, teams, musicians and more to connect instantly with their fan base. With Fanhero, the heroes have the ability to live stream, share media, schedule social posts, and keep fans engaged on their own personalized platform. This platform also opens the doors for the fans to get involved in the action; by encouraging this fan-to-fan socializing, another genuine layer of robust engagement is created.
2. Problem & Solution
When an athlete, entertainer or organization wants to engage with their fans, they are forced to do so across multiple platforms, which often segments its fan base. With Fanhero, we combine all the best capabilities of various social media platforms into one easily accessible app with features like live streaming, social integration and media sharing. Through these capabilities, Fanhero can help improve engagement and also empower fan bases without the limitations of traditional platforms.
3. What is your target market?
Fanhero is for any personality, event, industry or organization with a fan base, with an immediate focus on sports teams, individual athletes, entertainers and musicians.
4. Business Model – how do you make money?
Not every monetization strategy will work for every hero with the same effectiveness. So we have developed a flexible set of monetization mediums to play off of each individual’s strengths. The current revenue opportunities that the platform offers are one time cost to download, VIP access, ecommerce, advertising, sponsorships and pay-per-view for live streaming. These revenues streams can be easily deployed individually or in conjunction, taking into consideration the ever-changing relationship of Hero & Fan.
5. Management Team and titles:
- Christopher Cooper, CEO and Co-Founder
- Humberto Farias, COO and Co-Founder
- Leonardo Farias, CTO and Co-Founder
- Peer Snoep, CSO and Co-Founder