New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 300 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
This series is supported by Stadia Ventures. If you are a sports technology startup looking for strategic investors, we recommend checking out their upcoming accelerator programs.
Company name: FanCompass, Inc.
Founder(s): Jamie Pardi
Headquarters: San Rafael, CA
Website: http://www.fancompass.com
1. What is your elevator pitch?
In 18 months, FanCompass has become the premier digital destination for sponsored fan engagement in global sports. The company’s mobile-friendly platform engages fans with sponsored promotional and gamified campaigns while capturing robust fan data and lead generation for commercial partners and ticketing groups, ultimately driving new revenue streams on a year-round basis for professional and college sports teams.2. Problem & Solution
Teams are always seeking new revenue streams and finally recognize that it starts with efforts to better understand their fan base through data and technology. FanCompass offers global sports organizations a seamless sponsorable product that engages fans, captures fan data, and generates fan leads for ticketing and commercial partners. Teams can launch multiple campaigns on their platform 12 months out of the year, including the critical off-season period when it’s more challenging to keep fans engaged. Thus far, FanCompass has experienced over two million fan engagements collectively, with approximately 60 percent of all users converting to a qualified business lead.3. Market – your target market and the overall market
FanCompass’ market is global professional and college sports. To date, it has secured partnerships with franchises in 11 sports leagues and its product is translated in 15 different languages. Some of the more prominent associations are the NFL, NBA, Premier League, MLS, Minor League Baseball and the NCAA. Furthermore, FanCompass has activated hundreds of brand sponsors with sports properties across the globe.4. Business Model – how do you make money?
FanCompass offers rights holders a fully customizable platform with data integration on a SaaS pricing model and/or provides access to incremental non-exclusive digital partners on a revenue share basis.5. Management Team – with titles
Jamie Pardi, Founder & CEOLisa Fahey, President & CMO
Jeff Doyle, Executive Vice President, Global Sales
Ryan Breuner, Senior Account Manager
Shawn Robinson, Engineering
In addition, the company’s board of directors, advisory board and premier partner panel can be found at http://www.fancompass.com/company.