Discovery Communications and Eurosport have announced the creation of a new exclusive Olympic Games partnership opportunity for mobile operators to deliver every moment of of action to their customers through the launch of the first “Official Mobile Broadcaster” product.
Discovery Communications and Eurosport, the exclusive TV and multimedia rights holders for 50 countries and European territories for the 2018-2024 Olympics, are taking advantage of their free-to-air, pay TV, digital and direct-to-consumer services, adding partnerships with other distributors across Europe to bring the Games to more viewers.
The “Official Mobile Broadcaster” will give mobile providers the exclusive opportunity to co-brand with the Olympics and give their customers access to all of the action. The service will offer a 24/7 channel that features the best of the Olympics including real time highlights, top news and exclusive on demand content.
“For more than 30 years, Discovery has worked with the best partners to provide premium video content for every person, on every platform,” Jean-Briac Perrette, President and CEO of Discovery Networks International, said in a statement. “Sports are particularly powerful in a mobile environment as we are witnessing with the growth of our direct-to-consumer sports streaming service, Eurosport Player. We are excited to form new partnerships with mobile operators to make the Olympic Games more accessible and engaging for a mobile-first audience.”
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Discovery is also continuing to invest in a team and platform to deliver the Eurosport Player and Olympic Games viewer experiences. Three months ago, the company announced a partnership with BAMTech.
“Building on Eurosport’s strategy to offer more premium, more local and more exclusive sports, the Eurosport Player provides fans with an all-access pass on any screen,” Ralph Rivera, Managing Director of Eurosport Digital, said in a statement. “From National to international football, from Grand Slam tennis to the Grand Tours of cycling, from all major winter sports events to the Olympic Winter Games, fans can choose a personalized experience to immerse themselves in every match, every court, every track, every piste, and every bit of the action.”
“The #Olympics is going to be even more immersive and personalised with Eurosport…” Digital MD @RalphRivera speaking at #MWC17 #MMIX pic.twitter.com/IDRi02wvot
— Eurosport (@Eurosport) March 1, 2017