DAZN Group announced this week that its business division formerly known as Perform Media has rebranded as DAZN Media. The new entity is responsible for handling global media partnerships and will integrate advertisements into DAZN’s sports streaming content for the first time.
To assist DAZN’s new advertising division, the company also announced the launch of an off-platform network called DAZN+. That product will aggregate data from audiences across DAZN-owned media platforms including Sporting News, Goal, DAZN Player (a video-on-demand sports content platform formerly known as ePlayer), and social channels. DAZN Media will initially work with a select group of advertisers such as VW, Tipico, bwin and Krombacher, before rolling out a full advertising strategy later this year.
“This is another watershed moment for DAZN as we mobilise the combined strength of our brands, products, editorial and video content together with data-led insights to build a new and innovative way for advertisers to associate with sport and fans at a local and global level,” said James Rushton, Chief Revenue Officer at DAZN Group, in a press release.
Perform Group, which also rebranded to DAZN Group in September, launched the DAZN streaming platform in 2016. DAZN is currently available in Germany, Austria, Switzerland, Italy, Spain, U.S., Canada, Japan, and expects to launch in Brazil this month.