KORE Software may be considered a relative newcomer to the world of data warehouses, but has, in just a short time, differentiated itself from the competition.
While traditional warehouses simply aggregate and store information, KORE continues to disrupt the market through a strikingly different data warehousing approach that is centered around flexibility, enablement, analysis, and action ability.
In a space in which traditional warehouses create silos of stored data and make it difficult to analyze and share, KORE’s Data Warehouse & Analytics
(DWA) product goes several steps further by providing built-in analysis, dashboards, and data visualizations, by giving the means to share the data across an organization, and by empowering users to take action on insights through KORE’s other business management applications. What KORE’s customers end up with is a much more powerful data repository that can be used seamlessly to drive one-of-a-kind fan engagements, key business strategy decisions, and one-on-one fan interaction.
“There’s advantages to (being new) because coming in slightly later to the game and already having relationships with over 100 teams, we have had a front-seat view of what works, what doesn’t work, what people struggle with, what things are successful in these types of projects,” said Marc Roots, KORE Software senior vice president of product strategy. “So we’ve got a fresh take on how to approach data warehousing challenges and provide a more useful solution.”
Since joining the data warehousing market two years ago, KORE Software has made a huge splash in the warehousing industry working with teams like the Charlotte Hornets, Oklahoma City Thunder, Seattle Sounders, San Antonio Spurs, and many more. By offering more than 60 pre-built integrations with the most common sports-tech platforms, KORE has already become one of the dominant players in the space.
KORE is, however, the only software company that covers every single corner of a professional sports franchise’s revenue center. From ticket and sponsorship sales to inventory management and suites and premium offerings, KORE’s unique suite of business management applications offers efficiency and flexibility that others do not.
“What we found over time is that teams wanted to store more different types of data, but still have the flexibility to switch vendors when necessary,” Roots said.
When KORE created its own Data Warehouse & Analytics (DWA) platform, they focused on taking what has traditionally been a very messy data warehouse space and producing a clean, deduplicated database that makes working with information much more efficient and flexible.
When Major League Soccer’s Seattle Sounders looked to take a more data-driven and analytical approach to their business, they turned to KORE Software and its full suite of applications. One key challenge the Sounders were facing was a migration to SeatGeek from their previous ticketing platform. They needed to ensure the transition went smoothly from a data perspective. With the help of KORE’s DWA, the Sounders were able to shore their historical data with the new platform’s data and maintain a true view of their fan behavior. By taking advantage of all four of KORE’s applications—Ticketing & Fan Engagement, Suites & Premium, Sponsorship & Partner Engagement, and Data Warehouse and Analytics—the Sounders gained a powerful and holistic business operation platform that unified departments and simplified operations.
“KORE has been a great partner in allowing Sounders FC to live our organizational values of ambition and innovation by using technology to streamline and optimize our business processes,” said Ryan Gustafson, vice president of business strategy and development. “In addition, with our transition to SeatGeak, all our historic and future data are combined in our warehouse, so we haven’t lost any important fan data in the process.”
Like the Sounders, the NBA’s Oklahoma City Thunder has also used KORE’s DWA to supplement the other KORE applications that it has been utilizing for several years. The Thunder, which features stars like Russell Westbrook, Paul George, and Steven Adams, faces challenges every day on the business side in the ever-changing world of personalized client experience. Utilizing KORE’s DWA to observe historical data and identify trends, the Thunder could better understand the impact of large scale events on its business and fan satisfaction. In the end, the Thunder is always prepared to maximize business opportunities and minimize fan turnover, keeping fans all over the globe smiling and cheering.
“Our Data Warehouse has become one of our most important tools for driving business strategy. We house an immense amount of data that is easily cross referenced and visualized all from the same place,” mentioned Karlis Kezbers, director of business intelligence and strategy at the Oklahoma City Thunder. “The way KORE has built their warehousing product is much more agile than the alternatives. It allows us to build visual reports that fuel campaigns in the other KORE applications with a simple click or two.”
Roots understands that in such a crowded data warehousing marketplace, professional sports franchises have options to choose from. But by understanding its customer’s needs and friction points, KORE has developed an innovative warehouse that not only works, but simplifies the process of analyzing data and turning it into something that can be used effective on a daily basis.
In what continues to be an evolving landscape, Roots said KORE is committed not only to remaining at the forefront of the competition, but taking data warehousing (and all of its product offerings) to places it has never been before. And it will do so without losing sight of why it joined the space in the first place—empowering teams to conduct better business and enhance the fan experience.
“Yes, we’re the new kids on the block and we can take lessons from what we’re seeing in the industry,” Roots said. “But we’ve got a solid vision of how we can continue to add value to our customers.”