Thursday, Apr. 4, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web.
- Orreco Partners With Kinduct to Share Data and Seek Sports Performance: Sports science firm Orreco and athlete management platform Kinduct have partnered to share data. That information will include metabolic information, analysis from medical experts, evidence-based recommendations as well as kinematic, performance, and subjective data from athletes and coaches. “We are very excited to work with our friends in Kinduct and to be able to deploy cutting edge Machine Learning to help athletes, coaches, teams, franchises and leagues help answer their complex performance questions,” said Orreco CEO Dr. Brian Moore, in a press release.
- Biometric ID Platform Clear Adds Orioles, Rangers, and Twins to Network: Clear announced it has added the Baltimore Orioles, Texas Rangers, and Minnesota Twins to its network, planning future collaborations. “As competition for consumer attention increases, sports teams, leagues, and venues want fans to be able to get into the game safely, get food and drinks, and get to their seats with fewer hassles,” said CLEAR’s Head of Sports Ed O’Brien. “With CLEAR, venues can focus more of their time personalizing and enhancing the game-day experience so fans can enjoy more of what they came to see.”
- DAZN Buys Live Broadcast Rights to Show EPL Soccer in Canada: Streaming platform DAZN has won the exclusive rights to broadcast all 380 English Premier League soccer matches per season in Canada for the next three years, starting from this summer. DAZN will also show EPL highlights, previews, weekly magazine programs, plus clips of archived footage. The company’s European soccer lineup in Canada also includes the UEFA Champions League, the UEFA Europa League, Serie A, La Liga, and Ligue 1.
- Bud Light and the Washington Capitals Launch AR Hockey Game: Fans at Capitals games this week can pick up a special Bud Light coaster that works with a new augmented reality game. To play Tilt The Ice, fans scan the coaster from the AppAR8 mobile app, and can then tilt the coaster to control a virtual goalie that tries to block pucks from entering a net. “We have been looking for an opportunity to jump into the augmented reality space and believe the Tilt the Ice game is a great way for our fans to experience it in a really fun way, while also activating with a great partner in Bud Light,” said James Heuser, Capitals senior director of digital media, in a press release.
- Arkadium Study Indicates Effectiveness of Ads During March Madness: Interactive content agency Arkadium released a study on how memorable online advertising and marketing campaigns have been to U.S. sports fans during this year’s NCAA College Basketball Tournament. The company commissioned a survey of more than 1,000 adult fans in the U.S. It found that 74 percent of viewers recall seeing March Madness ads via sports news sites while 73 percent remembered them on social media. Asked how to improve ads, 39 percent said to make them more interactive and participatory.