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Colonial Athletic Association Basketball Championship Leveraging 3D Signage Technology

The Colonial Athletic Association Men’s Basketball Championship this weekend will include new 3D signage technology at the North Charleston Coliseum in South Carolina, it was announced on Thursday.

Through a deal brokered by Van Wagner Sports and Entertainment (VWSE), stadium signage company Amayse will integrate the technology with new corporate CAA partner GoDaddy.com. The 3D signage will be visible on the seven regional and national television broadcasts and gives the appearance of a traditional advertising board in the field of play.

(Courtesy of VWSE)

“We are excited to bring the Amayse signage technology to the CAA Championship and to college basketball as a whole,” VWSE Executive Vice President Mike Palisi said in a statement. “VWSE is constantly striving to provide innovative marketing and exposure solutions to our corporate clients, as well as avenues to generate new revenue streams for our collegiate partners. The Amayse signage achieves on both fronts and we are excited to bring this to our other partners and clients in the near future.”

Added Amayse CEO Kurt Henning in a statement: “We are very pleased to become a part of the CAA Mens Basketball Championship and to showcase our 3D technology to the U.S. college sports market. We see this as a great opportunity and are looking forward to kicking off our endeavors together with VWSE and CAA.”

Denmark-based Amayse has used the technology at soccer events such as EFL Cup to advertise Carabao energy drink, at basketball games with the Toronto Raptors and at NASCAR tracks.

For GerFlor Group at the 2017 World Men’s Handball Championship, there was the drive to increase brand awareness and amplify corporate partners’ messaging on television.

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